Mobile marketing in Africa may not be as highly developed as the international market, but it’s gaining ground as one of the preeminent ways of maintaining effective contact with your audience. What do you think of when we refer to mobile marketing? Perhaps it brings to mind...
The year is 2199, and Neo has been freed from the Matrix. He looks up at Morpheus. “I know Kung Fu” he states without emotion. This iconic scene highlights the value of mobile learning (mLearning) in our always-on society. mLearning may not be as immediate and...
For some entrepreneurs, South Africa is simply not big enough to realise their business dreams, and world domination sounds like an exciting prospect. If you have made the decision to grow your business and you’re looking for a viable scalability plan we’d like to highlight...
Will Your Holiday Messages be Awesome or Awkward? It’s “that time of year” when pretty much every company you have ever done business with will be sending out holiday greetings which will fill up your inbox or phone faster than you can say “happy holidays.” Have...
Gamification. The word didn’t even exist 20 years ago, but it now forms the very backbone of corporate training, online learning and USSD mobile marketing. Even the Harvard Business Review got into the action recently with an article highlighting how gamification is shaping the future of...
He may be 45 years old and Director of his own company, but he still enjoys Clash of Clans, Candy Crush and that game where you shoot coloured bubbles from a cannon. Sound familiar? The somewhat addictive processes behind popular games such as these are...
A lot has happened during the last 24 months at Panacea Mobile. We've moved offices, grown our team, introduced innovative USSD and Push services, revamped our vSMSC admin interface (which has become the Panacea Platform) and now it's finally time to trade in our old website and reveal our...