In the high-stakes banking world, the battle for customers' hearts (and wallets) is fiercer than ever. It's no longer just about who has the shiniest branch or the fanciest app. Today, the real question is: Can your bank make customers feel like more than just...
Navigating the vast, expansive digital sea can make even seasoned marketers queasy. Picture it: You're out there on a tiny boat, casting your net wide, hoping to haul in a mammoth catch. But alas, despite the sweat on your brow, your net returns with mere...
Did you know that the number of mobile banking users is expected to exceed 3.6 billion by 2024? That's roughly the equivalent of China, India, and the United States' populations combined! Now, let that sink in. And yet, some small and medium-sized enterprises (SMEs) are still...
Trying to capture the attention of the general public in today’s ultra-busy online space can seem like an impossibility. The marketing noise in your space can be deafening! It’s for exactly this reason that developing a sound push notification strategy is imperative. What makes up a...
If you’re wondering whether or not to make an SMS campaign part of your marketing effort wonder no more. The humble SMS is still one of the most effective marketing options out there. SMSes have an astounding 98% open rate, and most are opened within...
The days of the travelling salesman knocking on doors to interest you in a brand-new set of Encyclopaedias have well and truly passed. Today, if you need medical information, a maths formula, directions to Margate, or tips on learning sign language – mobile technology is...
A lot has happened during the last 24 months at Panacea Mobile. We've moved offices, grown our team, introduced innovative USSD and Push services, revamped our vSMSC admin interface (which has become the Panacea Platform) and now it's finally time to trade in our old website and reveal our...