Did you know the very first SMS was sent over 25 years ago? Developer Neil Papworth texted the words, “Merry Christmas” to the then director of Vodafone, Richard Jarvis. They surely could never have imagined that those two simple words, and the technology used to...
If you’re wondering whether or not to make an SMS campaign part of your marketing effort wonder no more. The humble SMS is still one of the most effective marketing options out there. SMSes have an astounding 98% open rate, and most are opened within...
Have you ever really stopped to think about the deeper value of SMS (or texting, as many people call it)? Most of us probably think of it as a great way to send messages to friends or colleagues. It’s cheap and convenient and can be...
No one can afford to lag behind the digital intelligence driving today’s dynamic marketing arm. Customer Relationship Management (CRM) is the backdrop against which marketing automation has demonstrates new levels of reliability and efficiency. ERP (Enterprise Resource Planning) systems seamlessly integrate one marketing platform to...
The facts and figures tell a great story on the changing face of the way the people of Africa are paying for their goods and services. Not only do 40% of the South African population live in rural areas, but a massive 70% of the...
By now, no one needs convincing when it comes to the effectiveness of SMS marketing. The fact is that 90% of messages are read within three minutes of receipt. That kind of customer reach is unmatched, so all that remains is to see to it...
Mobile marketing in Africa may not be as highly developed as the international market, but it’s gaining ground as one of the preeminent ways of maintaining effective contact with your audience. What do you think of when we refer to mobile marketing? Perhaps it brings to mind...
The year is 2199, and Neo has been freed from the Matrix. He looks up at Morpheus. “I know Kung Fu” he states without emotion. This iconic scene highlights the value of mobile learning (mLearning) in our always-on society. mLearning may not be as immediate and...
For some entrepreneurs, South Africa is simply not big enough to realise their business dreams, and world domination sounds like an exciting prospect. If you have made the decision to grow your business and you’re looking for a viable scalability plan we’d like to highlight...
The days of the travelling salesman knocking on doors to interest you in a brand-new set of Encyclopaedias have well and truly passed. Today, if you need medical information, a maths formula, directions to Margate, or tips on learning sign language – mobile technology is...