The days of the travelling salesman knocking on doors to interest you in a brand-new set of Encyclopaedias have well and truly passed. Today, if you need medical information, a maths formula, directions to Margate, or tips on learning sign language – mobile technology is...
Will Your Holiday Messages be Awesome or Awkward? It’s “that time of year” when pretty much every company you have ever done business with will be sending out holiday greetings which will fill up your inbox or phone faster than you can say “happy holidays.” Have...
When it comes to choosing the best bulk messaging platform for your campaign, you really only have two choices – bulk email, or bulk SMS. Both are affordable options that let you market en masse to your ideal target audience. Although on the surface, both...
Gamification. The word didn’t even exist 20 years ago, but it now forms the very backbone of corporate training, online learning and USSD mobile marketing. Even the Harvard Business Review got into the action recently with an article highlighting how gamification is shaping the future of...
He may be 45 years old and Director of his own company, but he still enjoys Clash of Clans, Candy Crush and that game where you shoot coloured bubbles from a cannon. Sound familiar? The somewhat addictive processes behind popular games such as these are...
The South African smartphone market is booming, second only to Nigeria when it comes to year-on-year growth on the African continent. But South Africa also has the most expensive data prices of all African countries. This means many consumers are not always able to take...
A couple of years ago, the Durban-based, Zulu-language daily publication Isolezwe launched a ground-breaking promotion linking print to mobile. The aim was to create sustained mobile engagement over a period of seven months during the Premier Soccer League (PSL), and increase the circulation of their...
As a South African cellphone user, you have a choice of four network service providers. Competition amongst these four networks is naturally fierce as they try to lure you away from your current network to theirs. In the past, changing networks meant changing your number...
It’s probably the world’s worst kept secret that if you aren’t using digital technology to market your business, you may not have one in a few years’ time. Indeed, marketing – especially of the digital variety – is becoming the lifeblood of businesses across the...
We know what you’re thinking. How can the humble SMS still be an effective business communication tool in the face of a variety of instant messaging and social media options? The answer is: Whether your business is fairly new or already a player in your...